Turning innovation into an editorial experience.

A two-page print concept developed for the launch of NIVEA Cellular Epigenetics, as well as the DOOH & OOH. Combining conceptual thinking, copy and art direction to introduce one of NIVEA’s biggest innovations through a premium print experience.

For one of NIVEA’s biggest product launches, I partnered with my copywriting partner to develop a two-page print concept for NIVEA Cellular Epigenetics.

Working from the initial idea through to final print, I led the concept development and visual direction, translating the campaign message into a considered editorial layout designed to communicate the innovation and premium positioning of the new range.

I developed the layout and overall visual execution, working closely with my copywriting partner to create a cohesive relationship between the visual idea and the messaging.

I then took the work through production, briefing and reviewing the final artwork and overseeing the print proof to ensure the final execution matched the intended creative direction.