Designing and delivering a UK OOH campaign while creating the European master asset for local market adaptation.

For the UK market, I developed the layout design for the OOH and DOOH campaign, translating the campaign idea into a clear, impactful format designed for large-scale media placements.

Alongside the UK execution, I created the European master asset, establishing a flexible visual framework that could be adapted across multiple markets while maintaining consistency with the core campaign identity.

I led the production process from retouching through final artwork, briefing and reviewing the retouching, refining the visual execution and briefing the final artwork to ensure the assets were production-ready across formats.