Limited Edition Campaign
A social-first visual direction developed for NIVEA Hair’s limited-edition collaboration with Leni Klum.
For the campaign, I developed the creative concept and visual direction for the social media assets, translating the campaign idea into a distinctive editing language designed to work across digital formats.
I created storyboards and visual references (STBs) to establish the intended look, pacing and transitions, and worked closely with the editor throughout post-production from briefing, reviewing and refining the execution to ensure the final assets stayed true to the creative direction.
The resulting editing style became a reference within the NIVEA creative team and was subsequently used as inspiration across multiple projects. The campaign also delivered significant client success, ranking among the best-performing NIVEA Hair campaigns.