Reframing mature beauty through an editorial lens
For NIVEA Q10, I worked on the development and execution of a campaign across UK print and digital out-of-home, with a strong focus on creating a sophisticated and contemporary visual aesthetic.
I contributed to the visual development, art direction and image selection, helping shape the final look and feel of the campaign across formats. The campaign was launched as a two-page spread in UK magazines, alongside digital out-of-home executions, translating the visual language consistently across print and large-format digital placements.
